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STORYTIME...
It all started when we turned to our drummer and asked them to make up a groove. Our collective creative consciousness as a band blossomed, blending our musical tastes and materialising what would soon become our next release ‘Hit It While It’s Hip’....
Having spent the last couple years listening to artists like Anderson Paak and Jungle, we knew what this song was destined to be - a summer banger. We got to work in making sure it had all the necessary ingredients; harmony heavy flowy vocals, a saxophone soli, tight drum and bass pocket, and celestial synth lines.
However, after listening back we knew that something was missing, that element that was inherent to that summer feeling. Enter Vietnamese-Australian artist Jade Kenji, delivering one of the smoothest, tastiest, baddest rap verses we’ve ever heard.
HIT IT WHILE IT'S HIP (OFFICIAL VISUALISER)
Accompanying Monstress’ single release, Hit It While It’s Hip, is a bold, vibrant, and highly energetic music visualizer crafted by the talented director Riley O’Toole and production designer Lily Currey-Billyard. Drawing from the song’s lyrical foundation, the visualizer builds a sharp commentary on the pressures artists face to quickly "construct" new works that fit the fleeting frameworks of trending demands. As creators, we aim to push boundaries but are often punished for doing so, forcing us to follow the rigid blueprints of the status quo.
CREDITS
SONG CREDITS
Lyricist/Composer/Performer/Producer: Sarah Homeh
Lyricist/Performer: Jade Kenji
Composer/Performer: Hayley Chan
Composer/Performer: Jade Slater
Composer/Performer: Jenna Lewis
Sound Engineer/Mixer/Producer/Performer: Julian Sanchez
Mastering Engineer: Ben Feggans
VISUALISER CREDITS
Crew
Directed, Shot & Edited by Riley O’Toole
Written & Produced by Sarah Homeh
Production Designer - Lily Currey-Billyard
BTS Photographer - Will Bush
Actors
Hayley Chan
Jenna Lewis
Jade Slater
Sarah Homeh
Jade Kenji